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The Ultimate Guide to Online Review Management

As a done-for-you word of mouth marketing tool, Snoball has assisted over 440 companies in collecting and managing their online reviews. After generating over half a million reviews for these companies on BestCompany.com, we’ve learned a thing or two about the importance of having a proactive and intentional review strategy.

The strategies we’ve implemented for our clients have resulted in an impressive average review score of 4.9 stars! Throughout this guide, we’ll help you understand the best practices for review management — from requesting and responding to reviews to turning reviews into marketing assets and learning opportunities.

In this 35+ page guide, you'll unlock tips about:

  • When are the best times to ask customers for reviews
  • How to successfully use templates to personalize review responses
  • Where to highlight positive reviews in your marketing strategy
  • Which steps to take to turn negative reviews into learning opportunities