The Ultimate Guide to DIY Referral Marketing

Referrals from happy customers are some of the highest-quality leads you can attract. Not only are referrals more likely to convert, but they also tend to have greater trust and loyalty from the start.

Our Snoball team has had over 200,000 conversations with customers participating in various company referral programs. We have learned A LOT from these interactions and distilled these findings into this comprehensive 5-step guide.

In this 30+ page guide, you'll unlock tips about:

• How to use CAC and profit margins to set referral incentives
• How to write referral requests that customers actually respond to
• Which statistics and components you should be tracking
• A tried and tested formula for nurturing long-term customer relationship